The Impact of Blockchain on SEO and Link Building
According to Statista, forecasts expect blockchain solutions to grow and reach over 14 billion U.S dollars annually by 2023.
By all means, this means that global spending on Blockchain will help revolutionise all fields, including SEO and link building. But it goes deeper than this. Blockchain can alter our approach and results from these practices.
Here are some of the ways Blockchain is becoming influential in the way businesses execute SEO and link building.
Reduce Click Fraud
PPC Advertising is big business with the industry spending stretching over 100 billion for search and display advertising. Unfortunately, click fraud is a significant problem, with competitors trying to outwit each other in all manners possible.
Blockchain's ability to act as a transparent and trustable ledger will help reduce or even end click fraud for SEO and link building companies. Since it’s a verifiable decentralised ledger, advertisers can verify that all user clicks were viewed by real people rather than bots.
Improve Trust and Transparency
The SEO and link building world is full of manipulative links, fake reviews, and plagiarised content. This is aside from the questionable practices such as Black Hat SEO tricks and shady reviews. While Google and the rest can work to ensure trustworthiness on the ranked web pages, it is not always an easy task.
Blockchain ledgers could play a significant role as a platform to establish trust and transparency within the marketplace. How? Blockchain’s decentralised and trustworthy nature will ensure the authenticity of content, links, and even the SEO practices that have been put to use.
Revolutionise Affiliate Networks
Affiliate Networks are by far one of the most popular mechanisms in the world of SEO and link building, especially for large companies like Amazon. With these networks, online retailers can build product pages and link them to particular products under reviews. These links later earn affiliate a cut of the sale price if someone buys through the link.
The introduction of smart links is one of the ways that Blockchain can revolutionise affiliate networks. Its decentralised nature allows for Blockchain to cut the need for the system, linking the sales and businesses directly for compensation.
Better SEO research and analysis
At the moment, SEO professionals have the daunting task of keeping themselves updated on the latest keyword rankings. By all means, it’s frustrating work especially considering the number of advanced analytic platforms and factors to consider in your SEO search.
Blockchain could make an impact with dramatic changes to allow advanced and real-time tracking for SEO users. How? Blockchain stands as a real-time incorruptible ledger that will accurately track keyword rankings without middlemen platforms.
What's more, with Blockchain, the need for analysis is minimal since Blockchain will provide fast and accessible results each time.
Decentralise Advertising
Talking of direct sales and compensation also sees us introduce decentralised advertising. As it stands, Google plays a significant role as a monopolistic advertising go-between with a massive hold on SEO and link building worth almost 86% of the market.
Such a chokehold control also sees Google earn massive cuts for advertisement despite retailers and individuals doing the work.
Blockchain runs greater transparency for advertising due to the decentralised nature of the technology. For starters, advertisers will no longer have Google as the gatekeepers and they could also enjoy accurate advertising tracking without interference.
The Future Of Blockchain, SEO and Link building
Just like other industries, Blockchain is bound to have a significant impact on SEO and link building in many ways. We have only provided the top ways through which we believe that change will happen. We can only keep our fingers crossed because at the moment Blockchain is still in its infancy stages in areas such as SEO and link building.