How Fintech Companies Can Market Their Products Through Content

Fintech companies use new technologies to improve efficiency and customer experience by automating some of the common processes. These companies derive most of their customers on the internet. The only way to win such customers is by creating content that strikes the right chords. Times have changed, and traditional content marketing techniques are being faced out. Let us go through the best content marketing techniques that fintech companies can apply today:

Focus on value

Establish yourself as an authority and create content that educates and informs your followers. Research indicates that most millennials would like their banks to provide budgeting tools. You can create content on areas such as budgeting, savings, financial management, and how to earn an extra income.

Let your platform be resourceful and somewhere that your followers can find answers to specific questions. Your company should not be a one-man show. The CEO is not the only resourceful person in the firm. The team members should be subject-matter experts that followers can rely on. Let your fan base know that you have thought leaders in various fields.

Take advantage of social media

The average person spends about 144 minutes every day on social media. Find out the specific social platforms that your target customers spend most of their time on. Facebook has the highest user base, but your target customers might be on LinkedIn, which focuses on corporates. Instagram and Snapchat are more popular with the younger generation than the older generation. Twitter seems to attract the older generation, while Facebook is all rounded.

Tell a story about your company

Standing out from the competition is not that easy. You need to go a step further and show people why they need to use your product and not the rest. Most people rely on emotions and not facts when making their decision.

Such individuals will check the reviews of previous customers before they decide to either buy or leave your product. Such people believe that if the product worked for other people, it would also work on them. You can create a story based on the challenges you faced, the gap you identified, the customer journey and your projections.

Optimise your content

You may have one of the most revolutionary budgeting apps in your area. But, how likely is it that someone who types ‘best budgeting app’ on a search engine will land on your app? You need to work on search engine optimisation if you want to be discovered on the internet. The first step is to do keyword research to determine the keywords that people type on search engines. Observe SEO best practices, produce evergreen content and always provide value.

Create diverse content

Fintech companies can create articles, videos, infographics, audios and illustrations based on specific needs. Videos are the best when you want to generate awareness and draw attention to your products. Fintech companies offer revolutionary products that need illustrations. For instance, you can illustrate how to use the features on your app through such content. Creating written, audio and visual content will make it easy to cater to different needs.

Create trend-based content

Fintech is all about solving some of the challenges in the modern world. Checking the trending topics and creating content revolving around them is one of the best approaches to catching web surfers’ attention. For instance, a company that deals with investment can create content on some of the best investment options during a pandemic. Such content will show people that you value what is happening and bring more traffic to your site. The above are just foundations for content marketing as disruptions are bound to happen in the fintech sector. The goal of any marketing strategy is to pass the message. Be on the lookout for industry trends and be a resource where followers c